Watching her children grow in cosmopolitan Manhattan, university professor and photographer Dr. Golbarg Bashi was inspired to create a beautiful, environmentally-friendly toy that would be fun and functional in teaching children the Persian alphabet and grow into a prized family heirloom, passed on from one generation to another.
Earth & Kid Friendly
Ethically Made - Safe for Children 12 months +
Our wooden blocks are made in the USA from 100% sustainable wood and non-toxic, child and eco-friendly materials. We chose our materials and our providers carefully, based on uncompromising fair and sustainable working and environmental practices. We are proud supporters and advocates of the Living Wage Campaign. We wouldn’t have it any other way.
World-Class Heirloom Design
Pedagogy, Artwork, Craftsmanship, Quality
Watching her children grow in cosmopolitan Manhattan, Professor-Mom Dr. Golbarg Bashi was inspired to create a beautiful,environmentally-friendly, durable toy that would be fun and functional in teaching children the Persian alphabet and grow into a prized family heirloom, passed on from one generation to another.
Our core principle and objective are to spread the beauty of the arts and the joy of learning through sustainable, green, original, and aesthetically exciting products. We live through our art, aim to make our children proud and offer lasting heirlooms to our community.
Making the learning of our mother-tongues an early, easy, and fun-filled experience with an unwavering commitment to ethical, gender-equal, and earth-friendly business practices.
The Three R's
Reduce, Reuse and Recycle. The human environmental footprint is already weighing too heavily on our planet. We make toys that can be passed on from one generation to another, made of sustainably sourced hard Maplewood from Northeast of the United States and 100% biodegradable.
The 32 piece block set comes with a complementary eco-friendly canvas bag.
We are fortunate to have an exceptional honorary advisory committee whose unparalleled knowledge guides our educational and ethical project. The following prominent personalities guide and advise Dr. Bashi